Hey Bro, It's Gear Time
Art + Math puts on a costume for Halloween
Darkness falls across the land. The midnight hour is close at hand. No mere mortal can resist, the evil of… Art + Math’s first ever Halloween spooktacular! That’s right, it’s a special edition! Everybody’s dressing up, and this newsletter wants to join in the fun. So here it is: the first ever Art + Math in costume.
What’s up everybody! Thanks for joining me. Buckle up, because I’ve got some great content for you today, particularly if you’re looking for the must-have gear to make your snaps pop! This gear is literally everything.
First up: If your primary interest in photography is as a lifestyle aesthetic rather than a mode of communication or artistic expression, you absolutely must snag the jacket of the season. It’s the Old Navy x Hasselblad collab photographer’s jacket. A beige raincoat with extra pockets, this jacket is limited to an edition of just 35 pieces so you’ll want to get on the waiting list today. I read the press release and boy, it is impressive! It’s a lot like a regular jacket, only priced eight to 10 times more. When you put it on, you’re like “I’m not only layering up, I’m also leveling up!” Because that’s exactly what’s happening.
The vibes? Immaculate. The fit? Chef’s kiss. It’s tailored but comfortable, the perfect blend of effortless and try-hard. Don’t even get me started on the material. It’s a waxed canvas a lot like the vintage camping gear in your grandparents’ basement, but this is significantly more expensive. It’s weather-resistant (legally, we’re not allowed to call it waterproof) and durable, but you’ll still look fresh AF. It’s like a photo vest for crypto bros—and I mean that in a good way! Plus, the subtle Hasselblad branding absolutely whispers style. You’re rocking up in a jacket that says, “Yeah, I appreciate good design, but I also like to ignore the safety barriers at the scenic overlook.”
The pockets? Fire. You’ve got a spot for your camera, your lens cap, and even your film rolls and media cards. Pockets! Can you believe it?
More than just a fit for the ‘gram, this weatherproof photographer’s jacket is genuinely functional.1 It tells everyone “I just got back from an epic adventure” while still looking ready for that rooftop hang. Honestly, it’s the dream jacket for anybody who gets that unique blend of aesthetic and style, with the subtlest nod to practicality and functionality. If you’re even remotely into cameras, fashion, or feeling like the center of attention, this jacket is calling your name.
But what good is a stylish jacket without the most fashionable of accessories to accompany it: a new camera! And this one’s a game-changer for content creators and influencers alike.
It’s the brand new Sonikanuji TR-808 Mark IV. Are you even a photographer if you don’t have a Sonikanuji with a few more megapixels than last year? There’s even a new price: just $8,299! It’s premium, but in an attainable way. You can’t afford not to be seen with it.
Seriously, this thing is a total game-changer and it’s all over everybody’s feed right now. Why? Because we’re talking about a camera that’s the best of both worlds—a true two-in-one: vintage, film-shooting vibes mixed with a mind-blowing 27-megapixel RAW mode! Yes, you heard that right. This camera is where nostalgia meets high-tech.
Let’s discuss the important stuff first: aesthetic. This camera has that classic rangefinder look we all love, that vintage, retro-chic vibe you can only find in this and most other mirrorless cameras. A sleek metal chassis with a leatherette grip exudes pure class. Available in silver and black with vintage knurled dials, holding it in your hands just feels powerful—and most importantly it looks amazing! It’s giving “I’m about to drop some serious content” energy. Classic enough for the old-school cool vibe, yet modern enough to convince you you’re the coolest person in the room. Influencers and content creators are all over it because, honestly, just holding it gives major main character energy.
KEY SPECS
• 27MP AI-powered C-DIFF sensor
• On-sensor face-phase AI based AF
• 193 quick-adjust film simulation modes powered by AI
• Fully articulating 3.1” 1.04M-dot LCD
• Continuous shooting up to 27fps (95fps in AI assist mode with 4x crop)
• 12k 16:9 video up to 120p (with AI interpolation to 24k)
• XLR, BNC and micro USB inputs (no external mic or headphone socket)
• New proprietary media slot
• New proprietary lens mount (two lenses available: 24mm prime and 12-600mm zoom)
• Upcycled leather strap
• Battery life rated to 70 frames (or 35 frames in RAW mode) per charge
• Dimensions: 1.2”x4”x2.1”
• Weight: 8lbs 9oz
But the real flex here? This camera literally lets you switch between shooting film-styled JPEGs and shooting insane 27-megapixel RAW shots. I mean, who else is doing that? You’re out there snapping an Agfa-inspired JPEG for that soft, dreamy, vintage film look you can’t get anywhere else, and then bam—you switch over to RAW, and it’s like you’ve just leveled up to crazy-sharp, crisp-as-heck image quality that you can convert to that soft, dreamy, vintage film look in post.
Imagine this: you’re out at a café with that beautiful midday light streaming through the window, capturing the vibe in film mode. But then you’re like, “Wait, I need to get the details on that latte” (obvi). Switch it to RAW and boom—27 megapixels. Premium content.
Not only does this camera look good, but it’s also got that tech flex with a ton of amazing new features: tighter pixel pitch, a new C-DIFF processor, and all the AI-powered tech that makes 2024 photographs look so much better than those from the obsolete cameras of last year. Check out these shots!
With its built-in WiFi hotspot you can shoot, upload, and post straight to IG without ever opening your tablet. This camera is practically begging to show off your authentic style. And the cinematic mode? It makes digital shots look authentic, like they’re straight from film—but even better and more authentic than actual film. It’s perfect for that authentic, throwback vibe while keeping it high-res in an authentic way. It’s also got low-light magic so night shots are crispy without needing a ton of lighting equipment or even any at all so there’s nothing to be learned, ever.
What’s my personal favorite feature of the Sonikanuji TR-808 Mark IV? It’s got to be the pencil-thin leather strap. Made of ethically sourced upcycled full grain leather,2 the strap can be used three ways: wrapped around the wrist, clipped to a forged iron carabiner that attaches to a hand-woven cotton belt (available in steel, charcoal and ceylon colorways), or cradled gently in the palm of an open hand. (The leather strap must never be worn around the neck, however, or risk voiding the warranty. Download the user guide here for more details.)
This camera just gets it. It’s made to be the star of your grid. From coffee shop runs to rooftop cafes to spontaneous road trips to the beach or mountains in vintage VW Vanagons and back to coffee shops again. It’s literally the perfect “take everywhere” camera that won’t let you down. If you’re even remotely into snapping pics and being a ‘tog, you’ll feel like you’ve unlocked the final boss of cameras.
Whether you’re a casual shooter or an influencer looking to level up your game, this camera is the ultimate tool for the ultimate tool. It’s that perfect blend of old-school charm in a really cool looking but inconvenient and difficult to use camera. I can’t wait to take this with me everywhere until the manufacturer asks me to return my complimentary review model.
So yeah, if you want the ultimate combo of film and digital, and just plain cool vibes—mostly the cool vibes—this camera is it. 10/10. No notes.
That’s it for today’s review! Drop a comment if you have questions, and don’t forget to hit that like and subscribe for more awesome content. Catch you next time!
Art + Math earns a small commission on products purchased through our affiliate links, which should in no way undermine your trust in our journalistic integrity. This piece of marketing journalism is perfect for the Halloween season: disguised as something it’s not, and pretty damn scary.3
Provided you do not, under any circumstances, get it wet.
Shipped directly to your doorstep in its own box on a 10-ton delivery truck that circles through your neighborhood six times per day in order to keep up with demand for the most sustainable products available anywhere.
I’m legally obligated to inform you this is satire in order to keep the wolves at bay.
At first, I was skeptical, but you had me at C-DIFF sensor. I’ll hold my nose and take two.
am back.. for further recon .. armed with Enya Trans ReMix - 🦎🏴☠️ & lookin for fun ..